Britax Responsive E-Commerce

Britax Child Safety, Inc.:
Shopping Experience

Create a multi purpose - responsive website that enables consumers to gain manufacturing and shopping information simultaneously about a variety of car seats, strollers & travel systems while enabling e-commerce, & a content management system for the brand to maintain the site.

Problem Statement:

Objective:

As a parent I am curious to learn more about car seats, strollers, & travel systems to identify which one fits my child, my lifestyle & where I can purchase one. Weather this is my first child or 5th - safety comes first & I’d like to be informed about what I purchasing.

Key Results:

Create a consumer shopping experience that allows full transparency into manufacturing qualities & process of car seats, travel systems.
Enable e-commerce services for all Britax products
Britax brand managers & marketing partners are able to easily update product images, fabric styles, blog content, product specs, product features, new reviews & safety recalls to inform consumers as product changes and releases via CMS delivery.